Trend Micro - “The Art of Cybersecurity” Campaign
Making cybersecurity into an art—literally.
Agency: McMillan
Role: Associate Creative Director/Copywriter
To help Trend Micro celebrate their 30th anniversary and reposition themselves in the market, we created a campaign called “The Art of Cybersecurity”. It tells the story of how Trend Micro turns cybersecurity into an art form by orchestrating their proven foresight, XGen™ security strategy, and passionate people.
But we didn’t just call it an art form, we showed how cybersecurity can be beautiful by transforming real Trend Micro data into beautiful works of art.
The campaign was executed globally across all mediums including print (including an art book), digital, and event applications. The campaigns helped Trend Micro CMO, Leah McMillan, get named one of the Top 50 Marketers in the world.
