Rethink Breast Cancer - “Your Man Reminder” App
Promoting breast health in an unconventional way.
Agency: john st.
Role: Copywriter
To help Rethink Breast Cancer reach more young women, we created an app that prompted them to check their breasts by serving reminders from attractive men (and women).
The app went on to be downloaded more than 300,000 times, making it one of the most successful health apps ever. The video promoting the app has been viewed more than 7.5 million times. And the campaign received international press and awards including a Webby and was named a TED Ad Worth Spreading.