Get Cyber Safe - Holiday Campaign
Making cyber safety part of holiday traditions.
Agency: Banfield
Role: Creative Director
Canadians are more connected than ever, which means they’re more suspectible to cyber threats. This is especially true around the holidays, when people are more likely to connect to unfamiliar wi-fi, get new devices, and buy things online. But it’s also true that cyber security is the last thing on people’s minds during this busy time of year.
To remind people to stay cyber safe during this time of year, we integrated it into their holiday traditions. We started with creating wrapping paper with cyber tips on the inside, recording cyber security carols, and making a yuletide fire(wall) video.
We built on the campaign year-after-year, adding wrapping stations in malls, a vinyl Get Cyber Safe holiday album, and a gingerbread home network kit.
